This term is used to describe the process of multiple technologies being bought together to form a new product. Fore example home cinemas, mobile phones, PlayStation's etc
2. Personalisation
A characteristics of many NMTs is their ability to offer user a personalised experience with content and presentation tailored to user/ audience preferences
3. Interactive
Interactivity is a two way communication and in the context of NMTs mean content is reactive to audience's choice
4. Linear/ Non linear
- cinema experience- linear
- DVD- can be non-linear
- Internet - non linear
- interactive TV - can be either
5. Democratisation
- The ability to communicate your opinions and ideas
- Share creative output-blogging
- Creation of your own tv scheldule
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